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Daniel Khoshnood - Multiply

Daniel Khoshnood's Blog

Blog EntryDec 3, '10 2:08 PM
for everyone
Before earning a B.A. in Business Law and Management Information Systems from California State University, Northridge, Daniel Khoshnood attended William Howard Taft High School. Daniel Khoshnood successfully acquitted the Woodland Hills, California school after only three years in the program. William Howard Taft High School was founded in 1960. With test score averages on the rise, William Howard Taft High School continues to maintain a high athletic and scholastic standard as well as a safe and respectful environment. With a vigilant eye toward academic excellence, the institution enforces a strict dress code. Those found in violation of the standards are asked to change clothing immediately, and parents may be required to bring fresh clothing for students who are dressed inappropriately. A violation can result in a variety of consequences: in-house and out-of-school suspensions, a session in Saturday School, or, in repeated and egregious instances, transfer to another school. The following are some guidelines to keep in mind: - Student apparel must remain conducive for education. Clothing should fit appropriately and should not be allowed to distract from the learning process. - It is prohibited to wear clothing that displays any insignia associated with tobacco, alcohol, drugs, or gangs, or to wear clothing that promotes violence or foul language of any kind. Additionally, culturally insensitive clothing is strictly forbidden. - All shirt bottoms must meet all skirt and pant tops, and shirts must cover the entire torso. - Pants must be worn at the waist and must remain in place without the use of a belt. - Shoes are required at all time. Slippers are forbidden. - Underwear should remain unexposed. - Chains are allowed only if they connect the wallet to the belt loop and do not exceed a reasonable length. Spiked collars, wristbands, and similarly dangerous accessories are prohibited. - Hats and beanies are permitted if they display a William Howard Taft High School logo. Hats can be worn outdoors and with the bill facing forward only. In the eyes of the William Howard Taft High School and its administration, violation of the dress code is tantamount to defiance. For more information regarding William Howard Taft High School or its dress code policy, please visit: www.tafthigh.org
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Blog EntryNov 24, '10 2:42 PM
for everyone

I have been involved in online advertising for over 10 years, and in that time I have seen Internet marketing techniques evolve exponentially. One Internet advertising vehicle I utilize is pay per click (PPC). As an Internet advertising strategy, PPC is a popular way of online promotion among a wide range of companies. Search engine based, PPC does not seek to drive high traffic to a particular website. Rather, PPC advertising involves the placement of targeted ads related to the keyword, or set of keywords, typed on a search engine site. For example, when an Internet user types "dog grooming" on Google, links defined as "sponsored links" appear, either at the top of the page or on the right-hand side. The other listings that appear are organic search listings, appearing because of search engine optimization (SEO) and other techniques. Advertisers do not pay money for having their link appear on every results page; they pay the amount they have agreed to when someone clicks on the ad leading to their landing page. Search engine sites that offer advertisers PPC ads display that advertisement only when a keyword query matches the advertiser's keyword list. PPC campaigns are often designed to end when a certain pre-paid advertising budget has been expended through a pre-determined number of clicks. In this way, advertisers know exactly how much campaigns will cost them. Bidding on keywords can cost advertisers anywhere from a few cents to several dollars, depending on the popularity of those keywords. For example, the term "dog grooming" is much broader than "Chihuahua grooming." The broader the search term, the more money a company needs to pay. Advertisers often bid on a keyword based on the perceived value, or "visitor value," of the search, as well as on the lifetime value of the customer. How much the company bids often determines the ranking its website is given on a keyword-triggered search results page. Websites like Google have also introduced a "quality score," which is an algorithm that determines how relevant the advertiser's website is to the Web search. This partially determines PPC rankings and makes it more difficult for companies to buy their way to the top.
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